RESOURCES & INSIGHTS
Marketing strategies, website tips, and growth playbooks built specifically for contractors and UK trade businesses.
Most trade profiles on Google are half filled in, and a few are breaking rules that can get them suspended. Google publishes what it wants. Here it is in plain English.
Reviews used to be something customers glanced at. In 2026 they get checked twice, once by the customer and once by the AI assistant they asked first, and the bar for what counts as good has gone up.
Two missed jobs a month doesn't feel like much. Add it up over a year and it's the kind of number that changes how you think about your phone.
A call answering service sounds like the fix for missed calls. Really it's just a more expensive way of getting a to-do list.
People don't just Google "electrician near me" any more. A growing number ask ChatGPT or Gemini instead, and get an actual recommendation back, not ten blue links.
