Nero EngineThe Nero Engine blog.
Plain-English guides for UK trades on missed calls, getting found on Google and in AI answers, and turning more enquiries into booked jobs.
Do I Need to Check My Subcontractors' Right to Work? The New Rule From 1 October 2026
Right to work checks used to be an employer thing. From 1 October 2026 they reach individual subcontractors too, with fines up to £60,000 per worker. Here is who it catches and what to do.
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The Phone Script Every UK Trade Should Use, Even If an AI Answers the Phone
Most enquiry calls are lost in the first minute, not because of the price but because of what gets asked. Here is a short, six step script that keeps the caller keen and gets you everything you need to win the job.
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Shared Leads for Tradesmen: Why Paying for a Job Four Other Firms Also Got Is a Bad Deal
Lead sites sell the same job to several firms at once, and you pay whether you win it or not. Here is what that really costs, using the sites' own numbers, and what to build instead.
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Missed Call Text Back for Tradesmen: Why a Text in Minutes Beats a Call Back Tonight
You can't answer every call from up a ladder. What you do in the next few minutes decides whether that caller waits for you or rings the next name on the list.
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Google Business Profile for UK Trades: What Google Actually Says Gets You Found
Most trade profiles on Google are half filled in, and a few are breaking rules that can get them suspended. Google publishes what it wants. Here it is in plain English.
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Google Reviews for Tradesmen: What Changed in 2026, and the One Sentence That Gets You More
Reviews used to be something customers glanced at. In 2026 they get checked twice, once by the customer and once by the AI assistant they asked first, and the bar for what counts as good has gone up.
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Missed Call, Lost Job: What a Missed Call Actually Costs a UK Trade
Two missed jobs a month doesn't feel like much. Add it up over a year and it's the kind of number that changes how you think about your phone.
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Answering Services for Tradesmen: Why Paying Someone to Take a Message Isn't the Same as Answering the Phone
A call answering service sounds like the fix for missed calls. Really it's just a more expensive way of getting a to-do list.
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AEO: Why Getting Recommended by ChatGPT Matters as Much as Google Now
People don't just Google "electrician near me" any more. A growing number ask ChatGPT or Gemini instead, and get an actual recommendation back, not ten blue links.
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